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MALLETHeritage
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Methodology

From heritage to opportunity.

Four stages guide how we work with every brand — selectively, carefully and with a clear commercial horizon.

  1. 01

    Discover

    We identify historic brands with distinctive identities and meaningful commercial potential.

  2. 02

    Secure

    We examine the relevant rights, ownership structures and conditions for future commercial use.

  3. 03

    Reimagine

    We develop contemporary brand identities, positioning concepts and digital presentations inspired by authentic heritage.

  4. 04

    Transfer

    We connect selected brands with manufacturers, entrepreneurs and strategic investors seeking new opportunities.

Commercial opportunities

Heritage is an opportunity.

Our portfolio offers selected opportunities for companies and entrepreneurs seeking distinctive historic brand identities.

We welcome individual enquiries regarding brand acquisitions, strategic partnerships, licensing arrangements and selected collaborations.

Every opportunity is evaluated individually.

Acquisitions

Transfer of a historic brand and its associated transferable brand assets.

Partnerships

Joint development with manufacturers and entrepreneurs who share a long-term vision.

Licensing

Use of a brand under individually agreed terms for defined products or markets.

Terms are discussed individually. We do not publish asking prices.

Discuss an opportunity